A Non-Christian Easter Celebration

How do non-Christians celebrate Easter? 

I know how non-Christians celebrate Christmas.  It's pretty much the same sort of things our family does, minus the church services.   But our Easter celebration is almost exclusively the church services.  Okay, we eat ham for dinner, but we do that on non-Easter days too.  And depending on the ages and availability of children/grandchildren, we either hide some M&M's in plastic eggs, or just break open the bag of M&M's.  Eating M&M's isn't normal for us; that's something unusually celebratory.  But c'mon, ham and M&M's surely isn't much of a celebration for normal people.

When I was at work during Holy Week, I listened to people wish each other "happy Easter!"  And this week, I've heard people talk about their Easter celebration.  I don't know what that means, though.  As I've listened, I gather it's got something to do with families getting together and candy.  Some people who don't usually go to church might go to church for Easter.  But many don't, and yet they still "celebrate Easter." 

I suppose Christians in other parts of the world are befuddled by American celebrations of secular Christmas.   But I am befuddled by what's involved in an American celebration of secular Easter.  Anybody have some clues?  Have you noticed what neighbors, co-workers, or non-Christian family members do to celebrate Easter?